Marketing Management (1337271128)

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Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

Product details

• Format Paperback | 352 pages
• Dimensions 204 x 254 x 15mm | 635g
• Publication date 01 Jan 2017
• Publisher Cengage Learning, Inc
• Imprint South-Western College Publishing
• Publication City/Country Florence, United States
• Language English
• Edition Statement 5th edition
• ISBN10 1337271128
• ISBN13 9781337271127
• Bestsellers rank 1,262,949

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